Creative and Brand Consultancy

Probir Dutt
Probir Dutt
Founder & Creative lead

Worked & held the positions of Regional and National Creative Head with the agencies such as Everest, DDB Mudra, Grey Worldwide, Euro RSCG, TBWA, Publicis Capital & Metal. Probir’s work has been recognized by most of the major award platforms nationally and globally for creative excellence. He’s worked for most major brands around. Loves the mighty Himalayas and Retrievers.

Shiven Surendranath
Partner – Creative concepts & film Craft

After working for DDB Mudra, Lowe, Contract & McCann he started the production house ‘Old school films ’. Pepsi, Sony, Hero Honda, ITC, Tata Motors, Reckitt Benckiser, Coca Cola, Samsung & SBI are among the brands he worked for, Shiven loves to experiment with various visual effects & narrative styles. He has won several awards for his work & known for his passion for Derbies.

Sonia Dutt
Sonia Dutt
Partner - Space concepts & Visual Design

A rare blend of graphic and interior designer clubbed in one. As the CCO, she has been the last word for all the style and interior design content for ELLE DECOR Print & Digital editions. Sonia has conceptualized, styled & designed various Interior projects for lux exhibitions, retail, hospitality and residential spaces such as India Design ID, KOHLER, The Park Goa, The Danish Tavern Kolkata, DLF Crest etc.

Sonia Dutt
Naren Kaimal
Consulting Partner – Creative Direction

He has been with agencies like DDB Mudra, BBDO, D&H, M&C Saatchi as Creative Head & worked on BPL, British Airways, DLF, Bharat Petroleum, Nestle etc. Naren has a keen understanding of human behaviour and insights that reflect invariably in his work. Much awarded for his work, he is also an automobile enthusiast and one of the founder members of the Himalayan Motorsport and the Desert Storm Rally.

Sonia Dutt
Divya Pratap Mehta
Consulting Partner - Strategy & Planning

25 years of experience across India, APAC & Global Projects in Brand Strategy & Digital Integration. He has been the Chief of Strategy - Publicis Capital, APAC Planner on Unilever Detergents, Grey APAC & global planning resource. Divya Pratap has written a paper on “Challenges global brands face in Asia” for the Asia Marketing Forum and he is a ‘chef by choice’ occasionally.

Sonia Dutt
Alok Sharan
Consulting Partner - Business Development

A born entrepreneur, carries an experience of over 35 years in advertising, media & marketing, handled many large projects for MNCs and MNCs such as - Maruti, Bajaj Auto, UP Tourism, BSNL, FCI, GNDA etc. An expert in optimizing operational efficiency and resource utilization with a focus over clients’ businesses. He has been the Secretary General of ASSOCHAM, UP.

Shubhashish Barua
Shubhashish Barua
Writer Creative content

While writing for some of the major brands in the automobile, smartphones, FMCGs, health care, consumer electronics SB’s journey forward has been really wonderful, as it evolved from a copywriter, screen writer to assistant director in video production to content creator for FM channels & portals.

Neeraj Srivastava
Neeraj Srivastava
Graphics & Design Production

Worked with agencies such as ANTHEM, TBWA, METAL. Neeraj is responsible for all the visual graphics & creative assets, production for brand campaigns, POS, Outdoor, 3D installations. He controls the inflow & outflow of art files, printing supervision and processes.

Praveen Gupta
Digital visual content Production

Specializes in translating our creative ideas into Animatics, Motion graphics, Stop Animation & Video Content for online. Enables the digital creative content creation, Web design, UI/UX, Mobile App skins etc. Praveen has worked with CONTRACT, O&M, I CONTRACT.